Scott is an accomplished businessman, CMO, team leader and sales/business development executive with multi-disciplinary marketing skills. He has a broad range of category experience encompassing B2C and B2B brands in private, public, and not-for-profit operating environments.

During his extensive career he has developed and executed strategic, omni-channel marketing solutions with creative activations that ignite customer engagement and drive business growth.

Scott is responsible for obtaining over $250M in new business from sponsorships, partnerships and philanthropic investments encompassing SaaS, digital and traditional marketing, media, and creative advertising, principally focused on leveraging sports, entertainment, and arts/cultural properties. He also has sold, created, and managed integrated and experiential marketing initiatives, television productions as well licensing and merchandising agreements.

When the “Covid lockdown” occurred in March 2020, Scott refocused his skills to help underserved minority entrepreneurs succeed through an EdTech SaaS platform, the Black Entrepreneur Initiative. He secured philanthropic sponsorships from corporate social responsibility and led a team to raise funding from major banks, sports teams and faith-based organizations. He subsequently developed the Social Impact strategy for Markaaz, a FinTech company partnered with Mastercard and Equifax. 

Prior to the pandemic, Scott held digital marketing and sales leadership positions at Virtual Crowd Media, ActiveNetwork, MarketingWorks, and led the televised events sales and marketing team at SFX Sports/ClearChannel Entertainment.

Between 1991 and 2000, Scott led the explosive growth of the New York Road Runners and New York City Marathon® as its first Executive Vice President/Chief Marketing Officer. He guided the team that transformed the NYC Marathon from the world’s largest Marathon to a global equity marketing platform branded “Where the World Comes to Run!” Scott’s leadership tripled the revenues of the organization.

Earlier in his career, as Co-Founder and President of National College Television (NCTV), Scott raised a combined $50M in capital and sponsorships to establish the first satellite delivered, ad supported, entertainment network for the college market.

Scott began his career in the advertising agency business. He is a graduate of The Ohio State University and resides in New York City with his wife, Ann.