Strategic Marketing:
From Insight to Impact
Distinguished Services for Discerning Brands
In the rapidly changing marketing landscape I have remained steadfast in my commitment to deliver tangible results and projected ROI for brands and properties. My expertise, rooted in years of navigating the marketing disciplines as applied to sports, entertainment, arts/culture and philanthropy, has consistently translated into attaining my clients’ visions, missions and goals.
Employing a comprehensive, multidisciplinary approach to marketing planning, concept development, business development, event production and brand activations, I have spearheaded campaigns that garnered significant earned media, generated positive image-awareness and, importantly, launched brands and drove business growth.
At the core of each endeavor is the dedication to understanding the unique nuances of every brand and/or property I work with to craft and implement strategies and tactics that resonate through precision and purpose with the desired target audience.
Services
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Marketing planning is essential to the success of any marketing endeavor, be it branding, new business development and growth, composition of the target audience and its adoption of new and existing brands — products or services.
Lange Marketing provides the following strategic marketing consulting services:
Analysis
Current marketing effectiveness, brand positioning, target audience, SWOT analysis and competitive landscape.
Strategy
Comprehensive strategies and tactics encompassing the full marketing mix as well as implementation recommendations.
Campaign Planning
Plan and execute marketing and advertising campaigns across relevant and effective channels, content development, establish KPIs and measure campaign performance and success.
Brand Messaging
Guidance and/or development of brand messaging according to agreed up brand positioning to effectively communicate with the brand’s target audience.
Digital Marketing
In today’s “Digital World” it is essential to have an effective online presence and strategy. We create and manage effective data-driven multi-channel campaigns involving social media, digital display, email, content marketing and SEO through our network of digital partners and resources.
Performance Measurement
We work with our clients to establish metrics and analytics to measure the performance of marketing campaigns including sales data, consumer insights and measurement of both traditional and digital campaigns.
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Expert navigation through the complexities of partnerships and sponsorships, ensuring optimal brand alignment and ROI/ROO as well as value realization by properties and organizations seeking sponsorships and partnerships.
Marketing Asset Development
Analytics to establish KPIs and sponsorship pricing
Proposal Development
Sales/Business Development
Contract Negotiation
Program execution/account services/management
Sponsorship campaign tracking and measurement
Sponsorship campaign recap and reports
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Effective strategies to harness the power of digital mediums and influencer networks, driving market presence/awareness, engagement, interest, consideration and conversion.
Lange Marketing and its affiliated digital marketing partners offer a full suite of digital marketing services:
SEO - Organic Search Optimization: elevate website visibility, increase traffic and rank higher SERPs.
SEM - Search Engine Marketing: Pay-Per-Click and Google Ads
Social Media Marketing: paid and native social on platforms such as Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Threads, etc.
Email Marketing: data driven and AI built audiences, promotional email and newsletters
Content Marketing: webslte copy, blogs, articles, videos, infographics, etc.
Influencer Marketing: micro influencers and celebrity influencers
Analytics and Data Analysis: campaign monitoring, and performance analytics to understand user behavior and measure campaign effectiveness
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Extensive expertise in sports and entertainment television encompassing live Pay-Per-View as well as live and taped television for broadcast, cable, DBS, and streaming channels.
Scott Lange has served in various roles as Executive Producer, Co-Executive Producer, Packager, Marketer and Stage Manager of the following productions:
“The Investment Quest” Million Stories series sponsored by the Nasdaq Foundation (YouTube)
Cricket All-Stars (ESPN)
Michael Jordan Celebrity Invitational (NBC Sports)
American Century Championship (NBC Sports)
Ford New York City Triathlon (WNBC4)
“Trial & Triumph” New York City Marathon Documentary (NBC)
New York City Marathon (ABC, WPIX, ESPN, NBC - 9 productions)
Running and Racing, MSG, Yes Network (100+ productions)
The Fifth Avenue Mile (MSG Sports)
Advil Mini-Marathon (Wide World of Sports)
Reebok New York Games, Mita New York Games (CBS Sports, NBC Sports)
Devo in 3D (OTO Live PPV)
The WHO Live from Maple Leaf Gardens (OTO Live PPV)
Duke Ellington’s Sophisticated Ladies Live from the Lunt Fontanne Theatre (OTO Live PPV)
Co-Founder and President, NCTV - National College Television: 350 College affiliates, 12,000,000 viewers.
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Providing ventures, both nascent and established, with incisive insights and direction, fostering growth and sustainability.
Campus Entertainment Network: $2M equity
SatCorp/National College Television: $35M equity and debt capital
Oak Industries: $1.5M production finance
Investor presentations: Hope Sports Complex/Usonian Sports Academy
Wham! Gaming network
Entrepreneur Forum: Investor Pitch critiques and pro-bono advisory support
Diverse Brand Experience
Let’s work together
Whether you're seeking an effective, creative custom solution or simply wish to discuss potential synergies, your inquiry is important. Reach out today to initiate a conversation that could redefine your brand's trajectory or your property’s marketing assets and value.